Footfall Attribution
Real-World Impact Module
Know who visited because of your ads —not just who saw them.
Measure real-world impact and incremental lift.
Incrementality & Attribution Reports
Receive and download your custom reports in PDF format.
You know who saw your ad. But did they actually show up?
Most reporting stops at 'Clicks' or 'Impressions.' Mofiler’s Footfall Attribution answers the critical questions: Did they visit because of the ad? And what is the true cost to acquire a physical customer?
IRL Attribution
Connect ad exposure (online or OOH) to real store visits.
Incremental Lift
Separate organic from ad-driven visits.
Audience Audit
Demographics, dwell time, cross-shopping behavior.
One Platform, Two Sources
Whether your campaign is digital or physical, we track the impact.
Online Attribution
Run digitally through DSPs and Networks. We ingest the list of device IDs (MAIDs) exposed to your ads and track their subsequent journey to your stores.
Impression & Click Tracking
Cross-Device Matching
Attribution Windows (7-30 days)
Offline OOH Attribution
Measure billboards, screens, and mupis. We identify users exposed to your OOH assets based on location and timeframe, then track their conversion to store visits.
GPS-Based Exposure Zones
Viewability Filtering
Real-World Journey Mapping
True Impact Media: The Geolift Methodology
Whether your campaign is digital or physical, we track the impact.
The Exposed Group
Users confirmed to have seen the ad (Online) or passed the OOH asset (Offline).
The Control Group
A 'lookalike' audience with identical traits and location history who did not see the ad.
The Uplift
The difference in visit behavior between the two groups represents the Incremental Visits generated purely by the campaign.
Granular Reporting & Real ROI Measurement
From executive summaries to deep behavioral analysis.
Measure Incremental ROI
Understand the visits generated because of your ads—and the real cost of driving a physical visit.
Conversion Rate:
Impacted IDs vs Store Visits.
Incremental Lift:
Store visits driven purely by your campaign.
Cost Per Incremental Visit:
Real-world CPA based on verified footfall.
Real vs. Expected Traffic
Visualize the 'Geolift' effect. We plot Real Visits against Expected (Organic) baselines and Control Groups over time.
The discrepancy between the expected and real values after the campaign starts indicates the true campaign effect.
Deep Customer Profiling
Knowing they visited is good. Knowing who they are is better. Our Audit Module analyzes the profile of your visitors.
Demographics
Age, Gender, & Socioeconomic Class (A-E).
Store Ranking
Identify your top performing locations.
Customer Journey
Distance from home/work & cross-shopping behavior.
Tech Audit
Device brand and connection type analysis.
Why use the Real-World Impact Module?
We act as an independent tech platform providing services directly to you, placing you in control of what, how, and when your campaigns are audited.
Budget Optimization
Shift spend to the OOH locations and DSPs actually driving foot traffic.
Independent Verification
Validate agency performance with transparent, third-party data.
Privacy First
Fully aggregated and anonymized data processing compliant with privacy standards.
You can start here!
We are building a top-notch data science as a service platform to help companies leverage the power of data. Get in touch with us to learn how we are doing it. We are happy to know you and empower your business using the right data tools.